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As a social entrepreneur, an important part of your job is connected with like-minded individuals who can help your business reach its full potential. Networking will enable you to build relationships that are mutually beneficial. Through networking, you’ll discover new business opportunities, land high-quality leads, make reliable connections, and increase the visibility of your business in your industry. Here are some simple tips from Impact Bridges Group to help you get the most out of your networking efforts!
Networking isn’t just about drumming up new leads. You can also use networking to connect with potential investors and access the funding you need to grow your business. Even if you can’t find someone to invest in your project, networking can help you uncover other funding opportunities, like industry-specific grants. Other entrepreneurs can also help you learn more about the grant application process. For example, you will need to create a business plan, search for grants within your industry, and write a lengthy grant proposal. Knowing what to expect can make the process a lot less intimidating!
When most people think of networking, they imagine shaking hands with strangers in a crowded conference room. Online networking can be just as valuable—and a lot less awkward! BDC explains that networking on social media is all about building a solid social presence, posting engaging content, and commenting on the posts of your peers. Avoid self-promotion here. Focus on building quality relationships through meaningful online conversations.
Online networking is an excellent avenue for making connections with independent contractors who can help your business get ahead. For example, if you’re looking for a business consultant, look for professionals on freelance job platforms. Upwork reports that the marketing consultant hourly rate ranges from $28 and $98 per hour depending on skills and experience.
When done right, networking at in-person events can also be valuable. To get the most out of these events, you must first learn how to find events worth attending. Your friends and colleagues are a great resource here. You can also learn about networking events through networking sites like Eventbrite and Meetup, as well as your alumni and affinity organizations. Don’t forget to keep an eye out for industry events promoted on social media!
Making a strong first impression is the key to nailing those networking events. When you introduce yourself to someone, be mindful of your body language, tone of voice, and the words you choose to convey your message. These conversational elements matter more than you may think! If you find yourself at a loss for words, ask an engaging question and show off your active listening skills, even if you don’t agree with them. Giving your conversation partner a chance to share their opinions and talk about themself is a surefire way to win them over. Most importantly, be authentic. You’ll have a hard time building genuine connections with people if you’re trying to be someone you’re not.
You worked hard to build your connections. Don’t let them fizzle out! Regularly checking in with the people in your network will keep you on their radar, so it won’t seem completely out of the blue when you approach them with a request. Personal CRM tools are great for keeping track of the people in your network so that you don’t forget to check in. These tools enable you to take notes about your contacts, set up reminders about important dates and create follow-ups that will help you stay in touch.
Nervous about networking? That’s okay! Your networking skills will improve over time. Before you know it, you’ll start to feel natural and confident introducing yourself to strangers and checking in with your contacts. Get out there and start practicing!
Want to practice your networking skills with like-minded entrepreneurs? Partner with Impact Bridges Group! We work with entrepreneurs and investors intent on solving some of the world’s biggest social problems. Contact us today to learn more.
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